We were delighted to collaborate with our client, Deeper Blue, for a momentous occasion: the unveiling of the Urus SE, the latest Plug-in Hybrid Electric Vehicle (PHEV) iteration of the Lamborghini Super SUV.

This event took place at Farnborough International Exhibition and Conference Centre. The morning commenced with an exclusive preview for European press and media, offering them the first glimpse of the new car. Later in the afternoon, the excitement soared as 200 specially invited VIP customers from the UK arrived in a spectacular procession of 'Bull Runs' originating from Lamborghini centres dotted across the country.

PSP left no stone unturned in ensuring a seamless experience for all attendees. From cutting-edge video and sound solutions to meticulously coordinated logistics, every detail was expertly managed.

In the plenary, a striking 10m x 4m Unilumin Upad IV 2.6mm LED screen took centre stage, flawlessly controlled by the Barco E2 system and powered by a sophisticated media server. Additionally, a combination of wireless and fixed cameras ensured that every angle of the event was captured and broadcast onto the screen.

Across the venue, including the plenary, exhibition, and catering areas, a state-of-the-art D&B sound system was deployed, interconnected via Dante to allow sends to different spaces.

One of the highlights of the event was the Lamborghini Revuelto showcased in a dedicated Virtual Reality area. Here, guests had the unique opportunity to explore the intricate details of the car's hybrid technologies in an immersive VR experience. The stunning VR model was presented on a captivating 6m x 3m LED screen, further enhancing the sense of realism and engagement.