PSP were thrilled to support Wolf and White with the launch of L’Oréal’s Bright Reveal at Westfield White City in London. 

This 3-day event saw popular Domino Artist Lily Hevesh alongside other domino builders, build the largest sonimod chain field in the shape of L’Oreal’s logo with the name of their new product ‘Bright Reveal’, this took a whopping 20,007 domino’s which is a brand-new world record! 

A total of 12 crew were provided by PSP over a period of 2 overnight rigs, 3 show days and 1 overnight de rig. We provided pre-production support with CAD plans for this project.

Onsite the production comprised of 4 Hot Head Cameras, LX inside and outside the glass structure, 1 Go Pro, Mics, a PA for audio relay to the live audience, streaming to YouTube for Lily’s channel and finally truss uprights. 

Wolf and White have said “I wanted to send a note to say a huge thank you for picking up this project and working with us to get this last-minute project over the line. Please pass on my sincere thanks to all the team in the office and onsite. Everyone has been a pleasure to work with. The client is happy, over the moon even!” 

We were delighted to support Wolf and White with this unique production for L’Oreal at Westfield White City in London.