PSP were appointed to support Audience on the high profile launch event of Viking link, the world’s longest subsea and land interconnector.

The launch involved a live connection between Denmark and the UK with guests invited to learn about the environmental values of interconnections and to celebrate everyone who has made the project a success.

Here were some highlights:

LED: A central 2.6mm LED screen took centre stage, flanked by four Totem LED screens. These high res screens were powered by a media server, provided an inspiring visual backdrop for the event. The screen was utilised for the “switch on moment” when representatives from both countries appeared on the screen simultaneously, to talk to each other, and then launch the link.

Astera Tubes: Incorporated into the lighting design, Astera tubes added dynamic lighting effects.

Archaeological Zone: In a nod to history, Audience curated an archaeological zone. Here, we deployed four GhosT-OLED to showcase artifacts discovered at the site. 

Viking Link will provide clean, affordable energy in support of the UK’s energy security and provide huge benefits for UK consumers including cheaper, greener power and increased energy security.